Major brands hit pause button on brand activity

Several leading brands have replaced upfront brand promotions to escalate Covid-19 protocols in advertising on their social media handles, driven by the need to post sensitive content at a time when the second wave of infections is raging across the country.

Snacks and beverages maker PepsiCo’s top post on its Instagram page – #MaskOnSwagOn – twins the importance of masking with its cola brand’s ‘swag’ tagline. The detailed post though makes no direct reference to brand Pepsi.