Mahindra Comviva to help Kuwait’s Ooredoo boost VAS revenues

Mahindra Comviva, an Indian provider of mobility solutions, has entered the Kuwait market by announcing its first-ever strategic value-added service business management deal with a communications company in the Gulf country.

As part of the multi-year deal, Mahindra Comviva will manage Ooredoo Kuwait’s end-to-end VAS business for premium services offering such as SMS alerts, international credit transfer, OTT app aggregation, etc.

Under VAS business management, Mahindra Comviva will extend services such as campaign planning, product management, road map planning, content operations and sourcing & setting up innovation lab along with technical assistance and monitoring.

Atul Madan, Head of Digital Services at Mahindra Comviva, said that the deal gives Mahindra Comviva access to the Kuwait market.

“We are extremely excited to extend our innovative value proposition to manage the Ooredoo’s end-to-end VAS business in Kuwait. The deal further establishes Mahindra Comviva’s expertise in providing personalized and innovative solutions to suit the operator’s requirements,” he said.

Mijbil Al-Ayoub, Director – Corporate Communications, Ooredoo Kuwait said: “We are happy to be partnering with Mahindra Comviva as our VAS and mobile content master aggregator and primary partner. We look forward to benefiting from their expertise to help us boost our content-related revenue while maintaining utmost customer experience and cost optimisation.”

Mahindra Comviva is the global leader in providing mobile financial and VAS solutions. It’s a subsidiary of Tech Mahindra and a part of the USD 16.5 billion Mahindra Group. It has an extensive portfolio of solutions spanning mobile finance, content, infotainment, messaging, mobile data and managed VAS services.

Its solutions are deployed by over 130 mobile service providers and financial institutions in over 90 countries.