magicpin rolls out #SavetheLocal initiative to help offline retailers

Offline discovery and rewards platform magicpin has launched a new initiative called #SavetheLocal to support retailers during the lockdown period, as the country battles the Covid-19 outbreak.

The platform has begun offering special vouchers to consumers that can be bought now and redeemed later, for a variety of products and services. At the same time, it is remitting this money to retailers’ accounts to help them generate some revenues during the lockdown period through this initiative.

Anshoo Sharma, Co-founder and CEO, magicpin, said, “We are all part of the same ecosystem and it is essential that the retailers survive this period of lockdown. Not many of them, especially the small and local retailers, have the cushion to survive this period, when they are earning zero revenues.