Magicbricks to scale up on back of robust ad revenues

With over a million customers perusing the website for properties, Magicbricks is sitting pretty, having turned black four years ago and plans to continue funding its expansion with internal accruals, says its CEO, Sudhir Pai, in an exclusive interview to DH.

Remarkably, Magicbricks accounts 90% of its revenues flowing in from advertising, which is not its listings. The remaining 10% is divided between its interior, loan and other services. “Today, about 96% of the supply and demand comes on its own. We pay for maybe only about 4% of the total traffic on the site,” Pai said, contending that 40% of the country looking for properties comes to Magicbricks.