Mad Influence, YouTube India, and Star Sports collaborates to introduce #DostsLive

Mad Influence, YouTube India, and Star Sports have collaborated to innovate in live-streaming, introducing an intellectual property (IP). This partnership has led to #DostsLive, an interactive YouTube livestream event held at Star Sports Studios in Mumbai, representing a moment in the broadcasting industry.

#DostsLive hosted a watch party of top creators during the India Vs South Africa match in the CWC2023, delivering a viewing experience to fans worldwide. The event, streamed on Star Sports’ official YouTube channel, engaged audiences for 6 hours, 49 minutes, and 30 seconds on November 5, 2023.