Looming Apple privacy changes weigh on Snap despite revenue growth
By
Biju Kumar
Snap Inc, owner of popular photo-messaging app Snapchat, on Thursday warned that upcoming privacy changes by Apple Inc could hurt Snap’s ad business although user growth and revenue beat analysts’ fourth-quarter estimates.
Snap stock fell 7% to $54.02 after the bell.
Apple’s planned changes, to ask iPhone users for consent to track their data for personalized ads, could present a “risk” to advertiser demand, Snap said, but added it was unclear how that could affect business in the long-run.