Lockdown: Online payment firms adopt strategies to assist payments
BENGALURU: As the extended lockdown continues to impact digital payments, Indian firms are looking at strategies to shore up payment volumes.
Digital payment firms such as PhonePe and Paytm have started focusing on changing the user interface for their respective mobile applications, to help assist in payments and delivery of essential services and items.
“We have a unique product called “Stores” on our app where we show all merchants in the vicinity of the customer as per their current location. We have now introduced two filters in the Stores section “currently operational” and “home delivery”, which keeps getting updated frequently and changing dynamically,” said Karthik Raghupathy, vice-president, strategy and business development, PhonePe.