Lockdown-hit advertising agencies seek help revive the sector

To bail out the floundering advertising sector, which has been battling its own set of issues with Covid-19, the government has been asked to shell out what it owes to the ad industry in terms of TDS and dues, to help assist with the continuity of business.

Urging the government to pay up its dues is just one of the several measures outlined by the Advertising Agencies Association of India (AAAI) in a recommendation. The note highlights the importance of the advertising sector in the accelerated revival of the economy and has beseeched the government to come to the aid of the sector.

AAAI president Ashish Bhasin has sent a detailed set of recommendations in a memorandum to the Minister of Information and Broadcasting Prakash Javadekar, on behalf of the members of the association.