Lockdown 4.0: E-commerce majors gear up to resume operations across India

E-commerce companies Amazon, Flipkart and Paytm are gearing up to provide essentials as well as non-essential items across the country, after the central government removed all restrictions on online retail as part of its plan for Lockdown 4.0. Depending on the permissions granted by state governments, these firms would be allowed to sell non-essential items such as phones, laptops, electronic devices, and appliances, which comprise most of their sales across red and orange zones.

Red zones comprise about 130 districts of the country and analysts estimate that the e-commerce companies, as well as the retailers, witness at least 75 per cent demand from these locations. Post the government’s guidelines last evening e-commerce firms are awaiting the advisories from different states and local authorities who will also decide what to allow in containment zones.