Local manufacturing in India’s TWS earbuds sector reaches record 16%

New Delhi: The share of domestic manufacturing in India’s TWS (true wireless earbuds) reached 16 per cent, the highest ever, in the June quarter (Q2), a report has said.

Homegrown brands like boAt, Noise, Mivi and pTron ramped up their local manufacturing capabilities, accounting for 98 per cent of the domestic shipment volume in Q2, reports Counterpoint Research.

“‘Made in India’ has been taking the spotlight since the beginning of this year. But more brands started focusing on local manufacturing during this quarter. Gizmore and new entrant SWOTT also offered locally produced devices in Q2 2022,” said senior research analyst Anshika Jain.