Live commerce platform Peepul Tree raises $6 million in funding

Live commerce platform Peepul Tree on Wednesday said it has raised USD 6 million, about Rs 49 crore, in an investment round led by Elevar Equity. The company plans to utilise the fund to onboard content creators, digitise the artisan supply chain and build technology to bring together artisans, content creators and customers on a single platform.

“We are thankful to Elevar Equity for believing in our vision and joining our journey to become the largest storytelling and shopping marketplace for authentic, hand-made, well-designed products from the very best artisans in India, offering both experience and connection,” Peepul Tree founder Anish Williams said in a statement.