Lionsgate Play targeting double-digit share in Indian OTT market

Lionsgate Play, the subscription video on demand (SVOD) platform from Lionsgate India, is targeting a double-digit share of the paid OTT market in the country.

Rohit Jain, MD, Lionsgate South Asia, said the Indian SVOD market has 50–60 million paying subscribers, and the number of such customers is expected to rise to 75–80 million in the coming years.

“If you keep that 75-80 million number in mind, we are on course to reach double-digit market share very soon,” Jain said.