LinkedIn unveils features to help marketers reach new users

New Delhi: Professional networking platform LinkedIn on Wednesday announced the launch of features that will help marketers reach new users with content, amplify their brand presence, and drive business.

The platform said these features will also provide marketers with deeper audience insights, making it easier to track how their promotional campaigns are performing on the site.

One of the features called ‘Boosting’ will help marketers convert any organic post that they notice is performing well into a paid ad which will appear in the feed of the users.

Event ads is another new feature which will help promote an event by highlighting key event details, like date, time, and how to join the event,