LinkedIn introduces stories and a redesign to create a friendlier platform

LinkedIn, the professional networking site owned by Microsoft Corp., has rolled out a redesign and several new features, including its own version of “stories” posts.

The stories format was first popularized by Snap Inc.’s Snapchat, but similar formats subsequently appeared on other social media platforms, notably Facebook Inc.’s Instagram in 2016. Twitter Inc. in March announced it was testing a stories tool called Fleets, and Pinterest Inc. unveiled Story Pins this week for an invitation-only test.

In the same vein as other platforms, LinkedIn’s Stories lets people post videos, images or text to their profiles that disappear after 24 hours.