Lifestyle to list its private-label brands on Flipkart

BENGALURU: Brick and mortar fashion retailer Lifestyle on Thursday entered into a strategic partnership with Flipkart to list all of its private label fashion brands on the e-commerce marketplace, according to a top company executive.

Starting Thursday both Flipkart and Myntra customers can browse and make orders across 11 private label brands manufactured by Lifestyle including brands such as Forca, Code, Fame Forever, Nexus, Juniors, Melange and others. Currently, Lifestyle’s private label category include womenswear, menswear, accessories, kidswear, footwear, and bags.

“Lifestyle is present in 44 cities as of now, but through this partnership they can reach to the entire base of Flipkart consumers who are spread across multiple cities in the country.