Lifestyle partners Flipkart, eyes 15 per cent sales from online channels

New Delhi: Fashion retailer Lifestyle on Thursday said it has entered into a strategic partnership with e-commerce major Flipkart as it aims to bolster its sales from online channels and reach new customers in tier II cities and beyond.

As part of the partnership, Lifestyle’s range of apparel, including its 11 private labels like Melange, Ginger and Forca, will be available on Flipkart and Myntra platforms.