Lifestyle is the new electronics this sale season

While electronics remain a perennial hotseller—and this year is no exception—lifestyle products such as beauty and personal care, fashion, home, and general merchandise are fast catching up on e-commerce platforms during the festive sale season.

Flipkart-owned fashion e-commerce firm Myntra expects 8 million customers to shop during its ‘Big Fashion Festival’, which started on October 7 and will go on till October 14. Tata CLiQ Palette, the Tata Group’s new beauty vertical, too, expects ‘a triple-digit growth’ during this festive season compared to the last big sale event that took place in May. Tata CLiQ’s ‘10/10’ sale went live on Friday.