LG’s smartphone exit: Who stands to gain?

LG Electronics’ move to exit its loss-making mobile business is expected to create more opportunities for Samsung than its other rivals in the lucrative North American smartphone market, analysts said.

LG’s U.S. market share currently stands at about 10%, research firms Gartner and Counterpoint estimated, adding it was stronger in markets where it partnered with telecom companies to include its devices as part of a mobile plan.

“Apple tends to cater to the higher end of the (U.S.) market; so it might grab a small portion of LG’s sales,” Gartner analyst Tuong Nguyen said. “It’s more likely that Samsung inherits a lot of it because both vendors compete across similar markets.”