Level Up With Gamification

We live in an economy stimulated by adrenaline – engaging and sparking our senses with almost everything we do. Whether it is scrolling through curated videos on Instagram, watching an Indian Premier League (IPL) match with bated breath or live chatting with fellow fans of Mirzapur. In this day and age where attention spans are short, it becomes necessary to have the right consumer engagement strategies in place. So it’s up to brands and content providers to quickly get their message across while evoking a response from the viewers that keeps them coming back for more.