Let’s talk Android updates, device security, build quality and not just low cost: Nokia mobiles

HMD Global, the caretakers of the Nokia mobile division, is simply not interested in playing the ‘price-specs’ battle any longer. For them an overall experience matters more than offering an ‘all-you-can-have-hardware’ for the lowest cost. And talking about experience, it is well-known how Chinese smartphone brands compensate for low cost by offering forceful ads, app suggestions and bloatware.
Sanmeet Singh Kochhar, Vice President for HMD Global, in a freewheeling conversation with Manisha Singh of The Time of India– Gadgets Now discusses how Nokia holistically evaluates a phone and not in terms of just price and specs. A pure Android experience without any bloatware, timely Android updates and security patches and not to forget a good build quality is what Nokia prioritises over how much RAM or what SoC you can get for the lowest possible price while buying smartphones. Excerpts…
Nokia is still majorly operating in the entry-level segment where value-for-money matters a lot. And if we do a price-to-specs ratio of Nokia phones, they do fall short there. Right now there are so many people who are looking at non-Chinese options. And Samsung in the last few months have been on a launch-spree. They have launched devices across price ranges. But we don’t see the same kind of response from Nokia.