Lava gearing up to compete in sub-Rs 10k smartphone segment, provide service at home

IPO-bound domestic mobile devices firm Lava International is gearing up to intensify competition in sub-Rs 10,000 smartphone segment with focus on new designs and compliment them with service at doorsteps, a senior company official said.

Lava International president and business head Sunil Raina told PTI that the company is coming up with Blaze series smartphones which will be priced Rs 10,000 apiece and its buyers will get all the repair service on their doorsteps.