‘Last Of Us’ drama success drives Sony gaming sales

Sony Group Corp said on Wednesday the success of hit drama “The Last Of Us” from television network HBO is boosting sales of the game series upon which it is based, in a stand-out case of the group repurposing its popular franchises.

“We could see very, very clearly that every time an episode of that show dropped, the sales of the game increased very dramatically,” Sony Interactive Entertainment chief executive Jim Ryan told an investor briefing.

The success of the show is a notable example of efforts by Sony to drive business across different business lines after its transformation from an electronics maker to an entertainment giant spanning games, music and movies.