Last financial year, 80% of our business grew share: Punit Misra, CEO – Domestic Broadcast Business, ZEE

Indian media conglomerate Zee Entertainment EnterprisesNSE 1.42 % (ZEE) has registered a strong growth in regional markets, which has helped the company strengthen its position against its rivals in the market including Star India, in the overall TV share across India (entertainment, excluding sports and news genres).

Talking to ET’s Gaurav Laghate, Punit Misra, chief executive of Domestic Broadcast Business at ZEE, who completed three years at the company last week, speaks about the company’s obsession for eyeballs and winning market share. Edited excerpts…

Q. How do you see the performance of ZEE’s network channels pre and post the new tariff order?