KVIC enters Amazon-Flipkart-BigBasket turf; to fully roll out e-commerce portal around New Year’s Day

Technology for MSMEs: Khadi and Village Industries Commission (KVIC) will launch its e-commerce marketplace around New Year’s day after running in beta mode for four months and will have around 700-800 products, according to KVIC Chairman Vinai Kumar Saxena. Entering the e-commerce turf dominated by Amazon, Flipkart, and vertical marketplaces such as BigBasket, and Grofers, KVIC has products currently listed across 58 categories selling groceries, footwear, apparel, herbal medicines, spices, and more. “We launched the beta portal in August and are now rolling it out completely on the 1st or 2nd of January. Currently, it is being managed by KVIC itself while the new marketplace will be operated by a franchisee. The beta portal has done well as we were able to serve more than 22,000 customers so far,” Saxena told Financial Express Online.