Kids under 12 chose YouTube’s video content over TikTok: Report

Despite the incredible popularity of TikTok, about 9 out of 10 kids under 12 in the US access content on YouTube versus 4 in 10 for TikTok, a new report has shown.

According to the US Precise Advertiser Report: Kids (PARK), kids are increasingly choosing YouTube because it has their favourite content and is part of their daily routine.

The online survey collected responses from 2,000 children aged 2 to 12 in the US in order to better understand trends in young audiences’ content consumption and improve how to engage with them across media platforms.