Kids’ shows cast a spell on thousands of adult viewers

“My friends laugh at me when I tell them I’m now hooked to kids’ shows.”

Amit Shah, a nutritionist from Mumbai, did not see this coming.

When the Covid-19 outbreak put a stop to his extensive work travel last year, Shah got to spend some quality time with his 11-year-old daughter for the first time. “But that also meant she was always around, even when we were watching TV. She had just started exploring Netflix and we wanted to curate the right content for her age.”