Khadi’s e-market portal gains traction

Khadi and Village Industry Commission’s (KVIC) venture into the online marketing segment has quickly established a pan-India reach enabling the artisans sell their products to the remotest parts of India through the KVIC E-Portal – www.kviconline.gov.in/khadimask/.

The online sale that was launched with just Khadi face masks on July 7 this year has evolved into a full-fledged E-market platform with 180 products as on today and many more in the pipeline.

The product range includes hand-spun and hand-woven fine fabric like Muslin, Silk, Denim and Cotton, Unisex Vichar Vastra by Ritu Beri, Khadi’s Signature Wrist Watch, a variety of honey, Herbal and Green Tea, Herbal Medicines and Soaps, Papad, Kacchi Ghani Mustard Oil and a range of herbal cosmetics among many others.