Key Samsung change disrupts consumer offers

New Delhi: A change in Samsung’s distributorship has led to a dispute over unsettled claims to retailers, leaving customers of the Korean smartphone giant’s flagship devices in the lurch on bundled offers promised during the launch period in February.

Retailers in Maharashtra have written to Samsung over undelivered commitments of providing over-the-counter offers to buyers of the premium Samsung Galaxy S23 series. They added that they have not been given the stocks to fulfil the offers, and in some cases, had to deliver on the promises by spending out of their own pockets.

“This situation has left customers feeling deeply dissatisfied and has resulted in chaos at retail outlets.