Kareena Kapoor Khan, Sugar Cosmetics parent form JV to sell Korean products

Actor Kareena Kapoor Khan has inked a strategic partnership with Sugar Cosmetics’ parent company Vellvette Lifestyle Pvt Ltd, to set up a joint venture company called Quench Botanics which will sell premium Korean beauty products.

“Kareena has partnered with us in a joint venture as an investor and co-owner,” Sugar Cosmetics founder and chief executive Vineeta Singh said. “K (Korean) beauty has taken over global skin care; this is going to be a big opportunity in India as well.”