Kalvi TV receives ‘viewer-boom’ since pandemic

CHENNAI: The exclusive educational channel run by the State government–Kalvi TV has garnered more than two million views and over 46,000 subscribers on YouTube, in a year. After schools were shut due to the pandemic, the State introduced video lessons on the channel for the academic year 2020-21.

The online traffic particularly increased this year after new subjects were introduced, say officials of the school education department. According to an official from the department, lessons for class 9-12 students have garnered more attention. “A major chunk of the students still do not possess smartphones. Yet, the YouTube views have touched 2 million, which we did not anticipate. The views for the TV channel are at least twice of this and in the future, we are also planning to introduce art-based classes.”