JSW targets one-fifth of top line from B2B site

The JSW Group is betting big on its B2B marketplace JSW One Platforms, seeking to garner a fifth of the $22-billion conglomerate’s top line from ecommerce, pointing to imminent convergence in the approaches to decision-making at traditional resources businesses and consumer industries that extensively harness web commerce.

The 14-month-old platform, which sells construction material to micro, small and medium enterprises, sold merchandise worth ₹90 crore last month, translating to an annualised run rate of over ₹1,000 crore, the company said.