Join hands with ZEE5 for best of entertainment to broadband & cable customers

The pandemic has led to unprecedented changes in the way content is being consumed. Consumers are looking at entertainment beyond the traditional DTH and Cable TV. Cable operators have witnessed a drop of 15 per cent in subscriptions as well as revenues. The market is becoming hyper competitive and the operators are looking for other sources of revenue to stay afloat in this price war. While cable operators are struggling, Over the Top (OTT) platforms are reporting a dramatic spike in Internet consumption since March this year.

ZEE5 has seen 3X growth in its consumer base over the last few months with consumers spending 33% more time on the platform. To enable easy access to OTT entertainment content, ZEE5 has been working very closely with the Internet Service Providers (ISPs) and cable operators.

In a bid to narrow down the gap between viewers, Internet Service Providers (ISPs) and cable operators, ZEE5 is offering a bundled product to the consumer. This offer has both options –traditional channels as well as the new OTT content – all rolled into one.