JioSaavn, Gaana dole out big discounts to keep Spotify, YouTube Music at bay

Amid the onslaught of foreign streaming players in India, the domestic companies that have had a fairly good stronghold have begun feeling the heat. Spotify and YouTube Music recently joined Amazon Music and Apple Music to form the club of international streaming players. Meanwhile, India’s own streaming giants such as Gaana and JioSaavn have started witnessing a shake-up. JioSaavn and Gaana have now lowered the price of their annual subscription for premium services to attract customers.

As opposed to earlier pricing of Rs 999 for a year, the JioSaavn Pro subscription cost has been slashed to Rs 299. The discounted plan is available on both JioSaavn website and apps. It is not clear if this is temporary, which it most likely is. When subscribing to the annual pack now, the customer will be paying around Rs 25 for a month. Earlier, the monthly cost when subscribing to annual plan stood at roughly Rs 84.