Jio’s aggressive strategy, launch of low-cost smartphones may drive subscriber momentum: Report

Jio’s aggressive strategy, new JioPhone offers and the impending launch of low-cost smartphones are likely to help regain subscriber momentum, according to a report.

Near-term delay in tariff hike does not de-rail the long-term structural uptrend story in average revenue per user (ARPU), as any consolidation scenario could further boost Jio’s subscriber addition, said a recent note by JM Financial.

Jio’s subscriber momentum remained muted in the course of FY21, partly on account of spectrum constraints due to a surge in data usage post-COVID.