JioMart’s entry into multiple categories may trigger a wave of consolidation talk

BENGALURU | NEW DELHI: JioMart’s entry into multiple categories across the technology spectrum is expected to trigger more consolidation talk in the Indian startup ecosystem, according to investors and founders.

“As the market consolidates, we will see increased M&A and buyout activity by the three players — Flipkart, Amazon, and Jio — to strengthen their capabilities in certain niches, or to catch up with competition,” said Ashish Sharma, managing director at InnoVen Capital. “We may also see more strategic partnerships like what we saw with Facebook and Jio.”