JioMart, self-declared as a kirana store aggregator, launches in 200 cities without them

Weeks after Mukesh Ambani signed a deal between JioMart and Facebook, the self-declared kirana store aggregator has launched its services in 200 cities, including small cities such as Bhatinda, Mysuru and Dehradun, but without the neighbourhood stores on board.

While a pilot project was launched last month in the Navi Mumbai, Thane and Kalyan neighbourhoods of Mumbai served through kirana stores as well as JioMart’s own warehouses, now with the national launch, the kirana stores are at present nowhere in the picture.

Currently, grocery orders placed from a list of items on the JioMart website are serviced by Reliance Smart and Fresh stores and Reliance Retail’s Sahakari Bhandar stores, not neighbourhood shops, as financial services company Credit Suisse was quoted as saying by PTI.