JioMart adds to its product range to compete with e-commerce majors Amazon and Flipkart

India’s retail market is set to become even more competitive as JioMart gears up to expand its offerings to cover electronics, fashion, pharmaceuticals and healthcare. The move will give consumers — already addicted to the products and service of e-commerce majors Amazon and Flipkart — even more choice.

JioMart has already rolled out pilots in 200 cities and claims to be servicing over 2,50,000 orders a day. Reliance Retail whose growth model is ‘based on partnerships with small merchants and shopkeepers’ has also ‘successfully piloted’ the JioMart grocery model with kirana partners.