JioCinema gets 200 mn viewers for first 6 IPL matches

JioCinema, owned by Viacom18, has made a strong start to the latest edition of Indian Premier League (IPL), clocking nearly 200 million viewers in the first six matches of the Twenty20 cricket tournament which began on March 22, people familiar with the development told ET.

The platform, which garnered 449 million viewers during the IPL 2023 season, has set an internal target of 650 million viewers for the IPL 2024.