Jio price hikes set to de-escalate three-year-long telecom price war

NEW DELHI: Mirroring rivals Bharti Airtel and Vodafone Idea, Mukesh Ambani-led Reliance Jio on Tuesday said that it would begin hiking tariffs over the next few weeks. The move is set to put the brakes on a three-year-long price war which brought mobile service prices to rock bottom and sent sectoral revenues plunging.

“Like other operators, we will also work with the Government and comply with the regulatory regime to strengthen the industry… and take measures including appropriate increase in tariffs in next few weeks,” Jio said on Tuesday, adding that it will make sure that the hikes do not “adversely impact data consumption or growth in digital adoption and sustains investments”.