Jio named as world’s 5th strongest brand

Newcomer Jio has entered Brand Finance ranking for first time and is named worlds 5th strongest brand with Brand Strength Index (BSI) score of 91.7 out of 100.

According to the Brand Finance Global 500 2021 Ranking, entering the ranking for the first time this year and claiming the title of the world’s 5th strongest brand, is Indian telecoms giant, Jio, with a BSI score of 91.7 out of 100 and the elite AAA+ brand strength rating.

“Despite only being founded in 2016, Jio has quickly become the largest mobile network operator in India and the third largest mobile network operator in the world, with almost 400 million subscribers. Renowned for its incredibly affordable plans, Jio took India by storm through offering 4G to millions of users for free, simultaneously transforming how Indians consume the internet – known as the ‘Jio effect’,” Brand Finance said.