Jio moment in AMC business might need a different playbook

Mumbai: When the term ‘disruption’ is brought up in India’s business milieu, the first name that probably springs to mind is Mukesh Ambani’s Reliance Industries. After all, the term ‘Jio Moment’ became a corporate buzzword after the conglomerate shook up the telecom industry in the previous decade through aggressive business strategies aided by deep pockets that led to a plunge in tariffs and helped it become the one of the largest telecom operators in the world. In India, Jio has a market share of 37.9% compared to Bharti Airtel’s 32.45%, according to TRAI data as on April 30.