Jio-FB platform approach can open digital ecosystem, market worth ₹151 tn by 2025: Report

NEW DELHI : Jio-Facebook’s platform approach can unlock India’s digital ecosystem and address a large market that may potentially be $2 trillion (around ₹151 lakh crore) by 2025, across commerce, payments and content, Bernstein said in a report.

Customer behaviour will see permanent shifts to higher digital adoption in e-commerce/online grocery, digital payments and digital content from COVID, it said.

“Reliance Industries and Facebook are building an ecosystem (10 key services) each big enough to provide important and discrete services to the consumer. The core services of the platform are retail/commerce ($1.3 trillion), payments ($700 billion), content / advertising /others ($70 billion) with an overall potential addressable market of $2 trillion plus by 2025,” Bernstein said.