Jio-Facebook platform can open digital market worth $2 trn by 2025: Report

Jio-Facebook’s platform approach can unlock India’s digital ecosystem and address a large market that may potentially be $2 trillion (around Rs 151 trillion) by 2025, across commerce, payments, and content, Bernstein said in a report.

Customer behaviour will see permanent shifts to higher digital adoption in e-commerce/online grocery, digital payments, and digital content from Covid, it said.

“Reliance Industries and Facebook are building an ecosystem (10 key services) each big enough to provide important and discrete services to the consumer. The core services of the platform are retail/commerce ($ 1.3 trillion), payments ($700 billion), content/advertising/others ($70 billion) with an overall potential addressable market of $2 trillion-plus by 2025,” Bernstein said.