Jio-Facebook platform approach can open digital ecosystem, market worth USD 2 trillion by 2025: Report

Jio-Facebook’s platform approach can unlock India’s digital ecosystem and address a large market that may potentially be USD 2 trillion (around Rs 151 lakh crore) by 2025, across commerce, payments and content, Bernstein said in a report.

Customer behaviour will see permanent shifts to higher digital adoption in e-commerce/online grocery, digital payments and digital content from COVID, it said.

“Reliance Industries and Facebook are building an ecosystem (10 key services) each big enough to provide important and discrete services to the consumer. The core services of the platform are retail/commerce (USD 1.3 trillion), payments (USD 700 billion), content / advertising /others (USD 70 billion) with an overall potential addressable market of USD 2 trillion plus by 2025,” Bernstein said.