Jio-Facebook alliance may go beyond kirana stores

The partnership between India’s largest conglomerate Reliance Industries and US social media giant Facebook could expand beyond the scope of just onboarding kirana stores for JioMart through the WhatsApp platform, sources said.

Apart from using the messaging app WhatsApp, going forward, Reliance could leverage other online platforms of Facebook group, such as Instagram and Facebook, to push its other retail brands, including Reliance Brands, Reliance Trends and Reliance Digital.

“It could turn out to be an enterprise level play for Reliance in the long term and could benefit both partners,” said the CEO of a global apparel brand.