Jio Cinema creates a new record with 12 crore unique viewers for IPL final

Reliance-owned JioCinema, which has the live streaming rights for Tata IPL, said it has created a world record with 12 crore unique viewers tuning in to watch the rain-impacted final match played on Monday.

Besides, the OTT platform also created another record of 3.2 crore of peak concurrency of viewers, said a statement from JioCinema on Wednesday.

“JioCinema’s digital powerplay in TATA IPL 2023 broke global records to usher in a new era in sports viewing,” it added.

Peak concurrency is the highest number of end users who are simultaneously logged in to the services at any given moment and unique viewers are the total number of viewers who came to watch videos.