Jio 5th strongest brand globally: Brand Finance

New Delhi: Indian telecom market leader Reliance Jio has emerged as the fifth strongest brand globally, beating the likes of Apple, Amazon, Disney, Tencent, Alibaba, Nike, etc, according to brand valuation consultancy firm Brand Finance.

Jio has entered the ranking for the first time and claimed fifth position with a BSI score of 91.7 out of 100 and the elite AAA+ brand strength rating, the firm said in its report.

“Renowned for its incredibly affordable plans, Jio took India by storm through offering 4G to millions of users for free, simultaneously transforming how Indians consume the internet – known as the ‘Jio effect’,” it said.