Japan’s Rakuten launches DX Solution for digital transformation of retail

NEW DELHI: Japanese telco Rakuten on Monday said it will launch Rakuten DX Solution by January 2021, as part of its efforts to help brick and mortar stores implement digital transformation strategies.

Rakuten said it aims to establish “a new kind of physical store” driven by the digital transformation of food and daily necessity retailers across Japan through the establishment of Rakuten DX company, by leveraging its strengths in OMO and data marketing.

“Rakuten’s vision for the future of retail calls for acceleration of initiatives such as the optimization of inventory control and pricing with AI-driven user-demand forecasting, and the introduction of in-store checkout that circumvents cash registers with the use of smartphones,” the telco said in an official statement.