It’s a Phygital World: Top 5 companies promising best of both worlds!

The world of phygital has enamoured India’s fast-growing and ambitious start-ups. Combining physical experiences with digital precision and ease for enhancing the customer experience, the phygital world allows brands to deliver the best of both the worlds to their users. With today’s users exhibiting a preference for omnichannel experiences, many companies have joined in to create a better customer experience by going phygital. Here are the top 5 companies innovatively utilizing the power of phygital to cater unrivalled experiences to their customers: