‘It will be business as usual during festive season 2020’

In a year of business disruption caused by the coronavirus pandemic, BusinessLine caught up with Mrigank Gutgutia, Director at RedSeer Consulting, to evaluate the near-term and mid-term prospects for the e-commerce sector, consumer and investor sentiment, the need for innovative business models and partnerships to sustain growth, post lockdown. Here are some excerpts from the interview.

What are the prospects for e-commerce in 2020 given the business disruption caused by the coronavirus pandemic?

The $70-billion consumer internet economy including e-tailing, travel, mobility, food-tech, ed-tech, event ticketing, and content, among others, has taken a bad hit with a 90 per cent drop in GMV in April 2020 as a consequence of the economy coming to a grinding halt due to the Covid-19 lockdown.